Interior of a dimly lit restaurant or café with wooden tables and chairs, hanging paper lantern lights, a large black pendant lamp, and a buffet setup along the right wall with covered trays.

our services

We understand PR at its core. Our toolkits and resources will shape your story, hone your vision and enhance your visibility. Be the food business everyone’s positively talking about.

1-TO-1 CONSULTATION

Booking a consultation is the first step to working with PLATED PR. In this focused 60-minute session, you'll work one-on-one with a seasoned publicist to move closer to securing media coverage for your business.
We will map out the best PR approach to maximize your enterprise’s visibility. Understanding your brand status and what makes it press worthy. Before the discussion, our team surveils your online presence and conducts a thorough audit of your business’s assets. 
We channel the mindset of editors and producers to identify your key selling points and uncover any gaps that could make you more (or less) marketable.

  • $350.00

  • Questionnaire created on behalf of PLATED PR delivered before our call

    • Tailored conversation based on your Q&A responses to meet your needs, recommend strategies and publicity-related topics and address of any questions you may have

    • Concise guidelines to help prepare for a successful session

    • 60-minute private video or voice call 

    • Follow-up proposal and meeting notes

    • Entrepreneurs who want to work with PLATED PR: This session is the first step before purchasing our PR campaigns or any toolkits. It ensures we align with your goals, PR ethics and provide the best strategy from the start.

    • Businesses who want to discuss their PR needs with a publicity professional before moving forward with further engagement.

    • Business owners who are new to PR. It's invaluable to have a publicity professional review your assets and materials, provide feedback and guidance before pitching yourself to the media.

    • Direct answers to your questions.

    • Thoughtful advice, practical PR tips, and insights on communications or PR-related references.

CULINARY BUSINESS PR STARTER KIT

This service is available after purchasing our 1-on-1 Consultation or our Pitch Template Toolkit
Do you want to learn how to execute a professional culinary PR campaign without hiring a publicist? Traditional campaigns start at $10,000.00 per month. Save thousands of dollars with our customized publicity starter kit.
Represent yourself/your business and become a media-savvy professional with our step-by-step publicity toolkit to manage your public relations. 
Professionally-designed kit for all culinary business types — established or emerging — decades worth of PR wisdom is distilled into a series of easy-to-follow, clear and tailored resources.
This guide offers practical, actionable steps for generating publicity, helping you define your brand and message and successfully connect with the media. It includes expert advice on building media relationships and a step-by-step approach to executing a successful PR campaign.

  •  $2,500.00

  • Food trucks. Cafés. Bars. Restaurants. Consumer Packaged Goods brands. Cookbook authors. Any independent culinary entrepreneur who wants to expand their reach and engage a wider audience. ZERO publicity experience? This kit is made for you! Share your message. Create meaningful media relationships. Secure press coverage. Increase your bottom line.

    You’ll gain a roadmap to feel in control of your in-house PR efforts and systems.

    We go beyond the basics. Our program is designed to support you and continue empowering you long after, with tools, resources, and actionable strategies to help you succeed along the way. You will have ongoing access to us for any questions or concerns.

    We made this kit especially for:

    1. Restaurant, café, bar/lounge and food truck owners and operators

    2. Chefs

    3. Consumer packaged goods

    4. Cookbook authors

  • You’ll save time, energy and thousands of dollars from a traditional $10K-per-month PR campaign:

    • Fact sheet created about your culinary business

    • 3-5 print, online and broadcast angles favored by business, human interest and culinary/lifestyle media tailored to your business

    • Talking points to address when speaking with the media

    • A directory of top regional outlets to pitch

    • Strategies for crafting compelling storytelling pitches

    • Tips on how to search for local media contacts to connect with like a trained PR Pro

    • Advice on timing pitches - no matter the content - i.e. grand opening event, new retail opportunities, seasonal menu launches and more

    Connectivity tips and tricks - yes, it CAN go down in the DM (direct message) on Instagram, LinkedIn and more!

  • Our team of publicists requires between 2 – 4 weeks to generate a tailored starter kit.

    • Book the 1-on-1 consultation call

    • Responses to our PR proposal Q&A

    • Access to Google Docs/Dropbox *we can create a drive for you

    • Assets (photography, biographies, etc. *we can hire professionals to assist with asset needs

SOCIAL MEDIA PITCHING TOOLKIT

PR can happen on social media platforms. Are you paying attention to your local journalists and reporters? What’s their foot traffic and what type of stories do they enjoy covering? There’s a time, place and method to pitch an editor, journalist or producer on social media platforms including Facebook, Instagram, LinkedIn, TikTok and X. 
Did you know media contacts also place queries looking for stories to cover on social media platforms? How do you make a connection — the right way — to get a response that results in coverage? 
This toolkit teaches you how to pitch like a PR pro and boost your chances of getting a response from media contacts. 
An investment that immediately pays for itself after your first press placement.

  • $150.00

      • Instructions and etiquette tips on when + how to cold pitch via Instagram DM and/or LinkedIn (top sources to find key local media contacts):

        • editors and journalists

        • freelancer writers

        • podcast hosts and producers

      Sample pitch scripts will be delivered upon purchase of this toolkit. 

      • Invitation to grand openings/pop-ups

      • Invitation to milestone anniversaries

      • Invitation to private chef/menu events

      • Assistance with unfortunate circumstances or emergencies (i.e. flooding, burglary, fires and more)

      • Community-driven event coverage (back-to-school drives, toy drives, food donations with local food banks, supporting the unhoused communities, special promotions for first responders, nurses and more)

      • New celebrity fan? They love that, too!

LOCAL MEDIA KIT

This service is available after purchasing our 1-on-1 Consultation or our Pitch Template Toolkit
Have you been left out of your hometown’s news cycle? Is Becca’s Bakery located two miles away from your establishment soaking up the limelight? 
This toolkit includes pitching etiquette tips, a glossary of editorial terms to help you navigate media outlets, and resources to identify the appropriate journalists to pitch. Trust me, sports writers do not want to see pitches about your new fried hand-pies — but they may stop by, try one and recommend your business to their appropriate associates for potential coverage. 
Learn who to pitch and the topics editorial contacts are interested in with our locally curated media list, tailored to your brand.
Save time and effort by accessing our researched media lists, curated over 18 years of PR experience, to connect with journalists and producers eager to tell your story.
SEE OUR NEWS + REVIEWS PAGE FOR RECENT CLIENT RESULTS.

  •  $250.00

    • Grand openings

    • Culinary pop-ups

    • Crowd fundraising for natural disasters (storms, burglary, government-issued system malfunctions resulting in fires to floods)

    • National Food Awareness Days/Months frequently celebrated and aired on morning shows/daytime TV (yes, National Key Lime Pie,  or Fried Shrimp Day DOES exist!).

    1. A list of the top local media outlets for your specific culinary industry and business.

    2. Notes on how media outlets prefer to cover culinary business insights and news.

    3. Details on the types of editors that work at each local outlet:

      • Print

      • Online (news websites, digital versions of print magazines and blogs)

      • Radio

      • Television

GET PLATED FULL-SERVICE PR CAMPAIGN

If you are not a DIY entrepreneur or enthusiast, we can take this task off your hands. 
PLATED PR is a full-service public relations agency with a national presence. 
We specialize in culinary/hospitality accounts and have represented over 5,000 restaurants featured in their respective local press and national news outlets including but not limited to Bloomberg TV, CBS Mornings, Delish.com, Eater, Essence, Food & Wine, Good Morning America, Live with Kelly & Mark, SHERRI, The Los Angeles Times, The New York Times, NBC’s TODAY Show, Southern Living, The Tamron Hall Show, USA TODAY, The Washington Post and Yahoo Finance. 
Specialties: restaurant consulting, web/social media audit, creative services, grand opening events, product launches, partnership announcements, media training and media relations or a desire to be featured about your culinary delights.
Regional and national press outreach monthly retainer fees begin at this rate per month and are determined by project scope. Contact us to schedule a call to discuss your needs and hear about this package’s pricing model.

  •  Starting at $4,000.00 per month

  • Book a consultation call ($350 fee waived upon retaining services).

  • Your PR goals.